GE Privacy

Introduction: protecting your privacy, enhancing your online experience

When it comes to data privacy, protecting your personal information is most important. We feel it’s also important to give you, your colleagues, and your family members a voice in the development of this web site and your overall experience with it. To do this, we need to collect certain types of information to help us evaluate how the HealthAhead web site is being used, so we can continually improve your experience and the content we offer to you. By tracking overall usage patterns, providing an easy channel for your feedback, and allowing you to tell us what content is most useful to you, we can refine our offerings and provide more of the content you personally find valuable.

Overall, we are committed to giving you the option to participate – or not participate – in a manner that’s right for you. Read more for how we do this.

Information we collect and how we use it

Identifiable Information Collecting

All methods of identifying yourself to GE will be optional and opt-in, may be updated by you at any time, and will not be required for all areas of the web site.

We will not collect any identifiable user information from the areas of the HealthAhead web site which do not require SSO (Single Sign On), unique User ID (Identification), and/or Password.

There are areas of the web site that require you to identify yourself to us (authenticate). This allows you to access certain parts of the web site that may otherwise be restricted for privacy and security purposes.

There are also areas that may provide the option to create a personalized profile. The information you provide is optional and what you tell us will determine the level of personalization you will experience.

Access to identifiable information is restricted to internal, administrative personnel and solely for purposes of providing web site support, awarding prizes and other recognition, and customizing the web site content and overall functionality for the user. However, we will also allow you to change your mind and opt-out of sharing personal information with us at any time.

Non-Identifiable Information Collecting

When you visit the HealthAhead web site, we track, collect and report on certain aggregate and non- identifiable information. In other words, the information we collect does not relate to a single identifiable visitor. It tells us things such as how many users visited our web site and what pages they viewed.

This non-identifiable data will be collected and stored in a secure database in the U.S., and may be viewed by GE. We will analyze this information to refine our web site to better reflect user preferences, such as the type of content users are searching for most, and to improve the usability of the web site and the user’s web site experience. The information may also be used for purposes of promoting the web site. The data will not be used for medical analysis or other medical purposes.


Like many web sites, the HealthAhead web site uses browser cookies – bits of text placed on your computer’s hard drive when you visit. We use them to tell us things like whether you’ve visited us before, and to help us identify features in which you may have the greatest interest. We also use cookies to track country and language selection.

In the future, we may use cookies to track additional details, such as city and state.

We keep this information unless you don’t wish GE to capture this and choose to delete your cookie history. If you wish to stop accepting new browser cookies, get notification when you receive a new cookie, or disable existing cookies, the “help” portion of the toolbar on most browsers will tell you how. Keep in mind, without browser cookies, you may not be able to take full advantage of all our web site features or have your preferences saved for future visits.

We also use Flash cookies on the web site to enhance your online experience. These are similar to browser cookies, but they store data more complex than simple text. Flash cookies, by themselves, cannot do anything to or with the data on your computer. In addition, Flash cookies cannot access or remember your email address or other personal information unless you provide the information on this web site.

Web Beacons

Certain pages on our web site contain “web beacons” (also known as Internet tags, pixel tags and clear GIFs). These web beacons obtain information such as the time the page was viewed, the type of browser used to view the page, and the information in cookies. Web beacon data does not include IP address. The web beacon data is stored at Google Analytics, a third party (see ‘Tracking and Reporting’ for more information on this technology).

Tracking and Reporting

Specifically we will track, collect and report on the following data using software from Google Analytics. For more information about Google Analytics, including information about how to opt out of these technologies, go to

Our primary metrics include: Poll response rate, repeat visits, number of times content is shared, and visits by country.

The sub-metrics include:

Most Popular Content Types, Most Popular Content Topics, User Pathing, Exit Links, Bounce Rate, Traffic by Source (region), Time on Web site, Visit Time of Day, Unique Views/Page Views, Thumps Up/Down, Most Shared Content, Number of Times Content is Rated, Most Rated Content by Type, Language Selection.

We will also be tracking how much communicators, web site leaders and other HealthAhead operations teams are leveraging the web site to support and align their business, regional and web site specific efforts. Some of these metrics may be tracked using existing support central tools.

These metrics may include:

Number of Content Submissions by Region, Number of non-corporate Driven Promotions by RCs, Number of Promotional Downloads by Region, Support Central Survey

Feedback Form

Your feedback is important to the web site’s ongoing development, so we’d love to hear your opinions and ideas. To contact us, please use this Feedback form. We will not be able to respond directly, but all feedback will be reviewed, evaluated, and factored into future content decisions. Please note: this form is monitored by IT support staff only. Please do not submit any personal or medical information. And thank you in advance!

Poll and Quiz Responses

On the web site, we will conduct polls and quizzes to better understand user activities, attitudes, interests and knowledge across multiple health topics. These polls may also help us serve you better by asking questions that relate to the usefulness of our web site. We will not capture any personally identifiable information through the collection of poll response data. As part of these polls and quizzes, we will capture responses sorted by country. In the future, we may capture responses sorted by additional anonymous demographics such as language, affiliated GE business, work web site location, gender, etc.

Sharing Content with Family and Friends

We want you to share the web site’s content with important people in your life, so most articles, videos and slideshows can be emailed. To do so, we will ask you to provide your name and the recipient’s email address. We simply use this information to send the content as you request. At this time, we do not capture or store your, or the recipient’s, email address. Please see below to learn how we track and report on email sharing activity.

Please also review GE’s Social Media Guidelines

How we protect information

GE maintains administrative, technical and physical safeguards to protect against unauthorized disclosure, use, alteration or destruction of any information you provide on this web site. We use secure socket layer (SSL) technology to help keep the information you provide on this web site secure. See ‘Information We Share’ and ‘Information We Transfer’ for additional details.

Information we share

We do not sell or otherwise disclose personal information about our visitors, except as described here. We may share information provided by visitors with service providers we have retained to perform services on our behalf. These service providers are contractually restricted from using or disclosing the information, except as necessary to perform services on our behalf or comply with legal requirements. In addition, we may disclose information about you if we are required to do so by law or legal process; to law enforcement authorities or other government officials; or when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity.

Information we transfer

We may transfer the information we collect on this web site to other countries where we do business, but only for the purposes described above. When we transfer your information to other countries, we will protect that information as described here unless otherwise required by applicable laws.

Links to other web sites

We provide links to other web sites for your convenience and information. These web sites may have their own privacy statements in place, which we recommend you review if you visit any linked web sites. We are not responsible for the content of linked web sites or any use of the web sites.

Children’s privacy

This web site is not directed to children under the age of thirteen and we do not knowingly collect personal information from children under the age of thirteen on the web site. If we become aware that we have inadvertently received personal information from a visitor under the age of thirteen, we will delete the information from our records.

Some links on this web site may take web site visitors to web sites that are directed to children. These web sites have their own privacy notices that address children’s privacy. We encourage you to read these privacy notices if you visit any linked web sites directed to children.

Updates to our privacy & data policy

This Privacy & Data Policy may be updated periodically and without prior notice to you to reflect changes in our online information practices. We will post a notice on this web site to notify you of any significant changes to our Privacy & Data Policy, and indicate at the top of this policy when it was most recently updated.

How to contact us

If you have any questions or comments about this Privacy & Data Policy, or if you would like us to update information we have about you or your preferences, please contact us by visiting our Feedback Form.

Decoding Sunscreen Labels
Decoding Sunscreen Labels

The results of sun damage are lasting and can pose harmful threats to your health. At its best, sun damage can cause you to look older than your age; at its worst, it can cause cancerous growths and melanoma. Sunscreen is your best defense in protecting your skin from the sun. The brightly colored tubes and bottles do a good job catching your eye at the store, but the cryptic labels on sunscreen products can leave you more confused than ever. Learn the terminology to decode labels and determine which product is right for you.

Decoding Rays

The sun’s rays are ultraviolet (UV) in nature and vary in wavelength. UVA rays are the longest and without protection, your skin will absorb them very easily. UVB rays are shorter than UVA rays, and because the ozone layer absorbs some, your body does not absorb UVB as readily as UVA. Look for UVA and UVB on sunscreen labels before making your purchase. Get the most protection by choosing a “broad spectrum” product—one that protects you against both types of harmful rays.

Understanding SPF

SPF stands for “sun protection factor.” The term SPF has been around since the United States Food and Drug Administration (FDA) approved the concept of sunscreen labeling in 1978. SPF measures how much your skin is protected from UVB rays. The higher the SPF number, the longer sunscreen will remain effective on your skin. However, the increase in number doesn’t always coincide with increased protection, explains the Minnesota Poison Control System. For example, SPF 15 is on the lower end of the number scale found on sunscreen products, but can block as much as 95 percent of UVB rays from penetrating your skin.

Deceivingly, a sunscreen product with SPF 45 is not three times as good. It provides a longer length of protection time, but almost the same amount of blockage from UVB rays as SPF 15. The easiest way to think about it is to multiply the SPF factor by the length of time it would normally take you to burn without sunscreen. If you burn easily—in 10 minutes unprotected—an SPF 15 will keep you protected for 150 minutes.

The FDA is changing the labeling of sunscreen products in terms of SPF as of 2011. Products that once claimed a SPF higher than 50 (such as SPF 70) will be required to label protection as “SPF 50+.” The change is due to a lack of scientific evidence that sunscreen higher than SPF 50 is more effective.

Note: SPF doesn’t address the amount of UVA rays that your skin absorbs. People with fair skin are more likely to burn than those with darker skin tones, and should choose a higher SPF number.

Identifying Ingredients

Sun care products are made from chemicals that reduce the ability of UV rays to become absorbed by your skin. Some of the chemicals you may find in the ingredient list of your favorite sunscreen might not be safe, or could irritate your skin. Sunscreen is not recommended for babies under six months.

  • Avoid PABA, or para-aminobenzoic acid, if you have sensitive skin, as this ingredient will likely give you a rash.
  • Oxybenzone is a chemical component in some sun care products that the Health Freedom Alliance advocates against. The Center for Disease Control and Prevention (CDC) identifies it as a toxin that can cause photosensitivity reactions.
  • Octyl methoxycinnamate (OMC) and 4-methylbenzylidene camphor (4-MBC), primarily found inorganic sunscreen products, are controversial. OMC and 4-MBC are currently approved for use both in the United States and in the European Union. However, according to studies conducted by the University of Zurich's Institute of Pharmacology & Toxicology, they may interfere with your endocrine system. Discuss use of sunscreens containing OMC or 4-MBC with your doctor if you suffer from endocrine problems.

Applying Sunscreen

No matter which sunscreen you use—a water-based product if you have oily skin, or a yummy-smelling version, for example—best protection is based on proper and consistent use. Follow the “2-2-2 rule:”

  • Use two tablespoons of product (about a shot glass full of lotion)
  • Reapply sunscreen after two hours in the sun (or more frequently if in water or sweating)
  • Throw away all bottles after two years

Apply sunscreen at least 20 minutes before heading outside. Protect yourself with a broad brimmed hat, a lip balm with SPF, and sunglasses and try to avoid the sunniest time of day: between the hours of 10 a.m. and 4 p.m.